Is your creative performing in-market?

BrandCampaign is designed to help you understand an entire campaign - whatever media has been used.

Make better decisions about ongoing and future advertising investment with BrandCampaign, using proven learnings to provide an in-market comparison of the brand-building ability of creatives across all media channels.

Available as a Serviced by Kantar offer, BrandCampaign determines the efficiency with which each execution creates branded memories, which gives it the best chance of influencing purchase behavior.