Ad Now answers the essential question:  Is my creative performing in-market?

• Designed to help you understand an entire campaign - whatever media has been used.
• Uses proven learning to provide an in-market comparison of the brand-building ability of creatives across all media channels, so clients can make better decisions about ongoing and future advertising investment. 
• Determines the efficiency with which each execution creates branded memories, which gives it the best chance of influencing purchase behavior.