Ad Now answers the essential question:  Is my creative performing in-market? Designed to help you understand an entire campaign - whatever media has been ...

Ad Now should be deployed when there has been sufficient spend behind specific ads to enable respondents to have seen the ad, but in time to be able to modi...

Ads in any media format can be included except radio.  It is best to avoid including ads across formats where the ads themselves are very similar.

Ad Now on Kantar Marketplace allows you to test 3 ads.  No more, no less.

The sample size needed per ad is 225 total; each ad is seen by 150 respondents.  

Ad Now through Marketplace will deliver results via an online dashboard. Basic PowerPoint and Excel outputs are also available.

Typically results are ready in five days enabling quick decision making.

Results are delivered in an online dashboard.  You can look at an overview of how the ad performed.

The core questionnaire includes flexibility for adding up to three custom questions as well as a choice of engagement, association or predisposition.

Ad Now uses Link norms (CAWI/DA) for Link-style questions, and tracking norms for tracking-related questions, as appropriate.  If no norms are available, ...