Creative mix optimisation (Ad Now)
Ad Now answers the essential question: Is my creative performing in-market? Designed to help you understand an entire campaign - whatever media has been ...
Tue, 28 Jul, 2020 at 8:21 PM
Ad Now should be deployed when there has been sufficient spend behind specific ads to enable respondents to have seen the ad, but in time to be able to modi...
Thu, 20 Aug, 2020 at 3:54 PM
Ads in any media format can be included except radio. It is best to avoid including ads across formats where the ads themselves are very similar.
Tue, 28 Jul, 2020 at 8:43 PM
Ad Now on Kantar Marketplace allows you to test 3 ads. No more, no less.
Tue, 28 Jul, 2020 at 8:50 PM
The sample size needed per ad is 225 total; each ad is seen by 150 respondents.
Tue, 28 Jul, 2020 at 8:51 PM
Ad Now through Marketplace will deliver results via an online dashboard. Basic PowerPoint and Excel outputs are also available.
Thu, 20 Aug, 2020 at 4:33 PM
Typically results are ready in five days enabling quick decision making.
Tue, 28 Jul, 2020 at 8:25 PM
Results are delivered in an online dashboard. You can look at an overview of how the ad performed.
Thu, 20 Aug, 2020 at 3:58 PM
The core questionnaire includes flexibility for adding up to three custom questions as well as a choice of engagement, association or predisposition.
Thu, 20 Aug, 2020 at 3:58 PM
Ad Now uses Link norms (CAWI/DA) for Link-style questions, and tracking norms for tracking-related questions, as appropriate. If no norms are available, ...
Wed, 5 Aug, 2020 at 2:42 PM