Creative Mix Optimisation

What is BrandCampaign? | BrandCampaign
Is your creative performing in-market? BrandCampaign is designed to help you understand an entire campaign - how people respond to your ads and if you a...
Thu, 15 Oct, 2026 at 6:42 AM
What norms are available? | BrandCampaign
BrandCampaign uses tracking norms. The scores are determined by the country of fieldwork and the media type of your ad. Norms are updated monthly. If no n...
Thu, 15 Oct, 2026 at 7:22 AM
How many ads can I test? | BrandCampaign
Up to 10 ads BrandCampaign on Kantar Marketplace allows you to test 10 ads in one project - with the recommendation being to test 5 ads or less.  Wh...
Thu, 15 Oct, 2026 at 6:56 AM
When should I use BrandCampaign in the context of a media plan? | BrandCampaign
Leave enough time to modify your plan, or use at end of spend When a specific ad has had sufficient spend to be seen by respondents, the BrandCampaign ...
Thu, 15 Oct, 2026 at 6:57 AM
What sample size is needed? | BrandCampaign
150 sample size per ad The sample size needed per ad is 150 total; up to 2 ads are seen by each respondent.  
Thu, 15 Oct, 2026 at 6:58 AM
What types of ads can I test? | BrandCampaign
All main media types Ads can be included in any media format - TV, video, print, outdoor, display, digital and audio. It is best to avoid including ads...
Thu, 15 Oct, 2026 at 7:04 AM
What will the survey results output look like? | BrandCampaign
Your own interactive online dashboard BrandCampaign through Kantar Marketplace will deliver results via an online dashboard.  Multiple and individua...
Thu, 15 Oct, 2026 at 7:07 AM
How can I access my results? | BrandCampaign
Online results at your fingertips  You will receive an email invitation to the results after they are available, if this has been previously arranged wi...
Thu, 15 Oct, 2026 at 7:12 AM
Can I add custom questions? | BrandCampaign
Up to 5 custom questions The core questionnaire includes flexibility for adding up to three custom screener questions as well as an additional 2 custom ...
Thu, 15 Oct, 2026 at 7:15 AM
How long does it take to get my results? | BrandCampaign
In as little as 5 days Typically results are ready in five days, enabling quick decision making for your business.
Thu, 15 Oct, 2026 at 7:20 AM