Creative Mix Optimisation

What is BrandCampaign? | BrandCampaign
Is your creative performing in-market? BrandCampaign is designed to help you understand an entire campaign - whatever media has been used. Make bett...
Wed, 2 Aug, 2023 at 5:09 AM
When should I use BrandCampaign in the context of a media plan? | BrandCampaign
Leave enough time to modify your plan, or use at end of spend When a specific ad has had sufficient spend to be seen by respondents, the BrandCampaign ...
Wed, 31 Jan, 2024 at 6:12 AM
What types of ads can I test? | BrandCampaign
All media formats, aside from radio Ads can be included in any media format, except radio. It is best to avoid including ads across different formats. ...
Wed, 31 Jan, 2024 at 6:12 AM
How many ads can I test? | BrandCampaign
Up to 3 ads at one time BrandCampaign on Kantar Marketplace allows you to test 3 ads at once. 
Wed, 2 Aug, 2023 at 5:12 AM
What sample size is needed? | BrandCampaign
225 per ad The sample size needed per ad is 225 total; each ad is seen by 150 respondents.  
Mon, 31 Jul, 2023 at 7:07 AM
What will the survey results output look like? | BrandCampaign
Your own interactive online dashboard BrandCampaign through Kantar Marketplace will deliver results via an online dashboard. PowerPoint and Excel output...
Mon, 31 Jul, 2023 at 7:08 AM
How long does it take to get my results? | BrandCampaign
In as little as 5 days Typically results are ready in five days, enabling quick decision making for your business.
Wed, 2 Aug, 2023 at 5:13 AM
How can I access my results? | BrandCampaign
Online results at your fingertips  You will receive an email invitation to the results after they are available, if this has been previously arranged wi...
Wed, 2 Aug, 2023 at 5:13 AM
Can I add custom questions? | BrandCampaign
Up to 3 custom questions The core questionnaire includes flexibility for adding up to three custom questions as well as a choice of engagement, associat...
Mon, 31 Jul, 2023 at 7:08 AM
What norms are available? | BrandCampaign
BrandCampaign uses Link norms (CAWI/DA) for Link-style questions, and tracking norms for tracking-related questions, as appropriate.  If no norms are avai...
Mon, 31 Jul, 2023 at 7:08 AM