Creative Mix Optimisation
Is your creative performing in-market? BrandCampaign is designed to help you understand an entire campaign - how people respond to your ads and if you a...
Thu, 15 Oct, 2026 at 6:42 AM
BrandCampaign uses tracking norms. The scores are determined by the country of fieldwork and the media type of your ad. Norms are updated monthly. If no n...
Thu, 15 Oct, 2026 at 7:22 AM
Up to 10 ads BrandCampaign on Kantar Marketplace allows you to test 10 ads in one project - with the recommendation being to test 5 ads or less. Wh...
Thu, 15 Oct, 2026 at 6:56 AM
Leave enough time to modify your plan, or use at end of spend When a specific ad has had sufficient spend to be seen by respondents, the BrandCampaign ...
Thu, 15 Oct, 2026 at 6:57 AM
150 sample size per ad The sample size needed per ad is 150 total; up to 2 ads are seen by each respondent.
Thu, 15 Oct, 2026 at 6:58 AM
All main media types Ads can be included in any media format - TV, video, print, outdoor, display, digital and audio. It is best to avoid including ads...
Thu, 15 Oct, 2026 at 7:04 AM
Your own interactive online dashboard BrandCampaign through Kantar Marketplace will deliver results via an online dashboard. Multiple and individua...
Thu, 15 Oct, 2026 at 7:07 AM
Online results at your fingertips You will receive an email invitation to the results after they are available, if this has been previously arranged wi...
Thu, 15 Oct, 2026 at 7:12 AM
Up to 5 custom questions The core questionnaire includes flexibility for adding up to three custom screener questions as well as an additional 2 custom ...
Thu, 15 Oct, 2026 at 7:15 AM
In as little as 5 days Typically results are ready in five days, enabling quick decision making for your business.
Thu, 15 Oct, 2026 at 7:20 AM