Creative Mix Optimisation
Is your creative performing in-market? BrandCampaign is designed to help you understand an entire campaign - whatever media has been used. Make bett...
Wed, 3 Jul, 2024 at 9:35 AM
Leave enough time to modify your plan, or use at end of spend When a specific ad has had sufficient spend to be seen by respondents, the BrandCampaign ...
Mon, 15 Jul, 2024 at 6:30 AM
All media formats, aside from radio Ads can be included in any media format, except radio. It is best to avoid including ads across different formats. ...
Mon, 15 Jul, 2024 at 6:30 AM
Up to 3 ads at one time BrandCampaign on Kantar Marketplace allows you to test 3 ads at once.
Wed, 3 Jul, 2024 at 9:35 AM
225 sample size per ad The sample size needed per ad is 225 total; each ad is seen by 150 respondents.
Wed, 3 Jul, 2024 at 9:36 AM
Your own interactive online dashboard BrandCampaign through Kantar Marketplace will deliver results via an online dashboard. PowerPoint and Excel output...
Wed, 3 Jul, 2024 at 9:36 AM
In as little as 5 days Typically results are ready in five days, enabling quick decision making for your business.
Mon, 15 Jul, 2024 at 6:30 AM
Online results at your fingertips You will receive an email invitation to the results after they are available, if this has been previously arranged wi...
Mon, 15 Jul, 2024 at 6:31 AM
Up to 3 custom questions The core questionnaire includes flexibility for adding up to three custom questions as well as a choice of engagement, associat...
Mon, 15 Jul, 2024 at 6:31 AM
BrandCampaign uses LINK norms (CAWI/DA) for LINK-style questions, and tracking norms for tracking-related questions, as appropriate. If no norms are avai...
Mon, 15 Jul, 2024 at 6:31 AM