In-market ad testing (Ad Now)

Ad Now | What is Ad Now?
Ad Now answers the essential question:  Is my creative performing in-market? Designed to help you understand an entire campaign - whatever media has been ...
Tue, 28 Jul, 2020 at 8:21 PM
Ad Now | When should I use Ad Now in the context of a campaign?
Ad Now should be deployed when there has been sufficient spend behind specific ads to enable respondents to have seen the ad, but in time to be able to modi...
Thu, 20 Aug, 2020 at 3:54 PM
Ad Now | What types of ads can I test?
Ads in any media format can be included except radio.  It is best to avoid including ads across formats where the ads themselves are very similar.
Tue, 28 Jul, 2020 at 8:43 PM
Ad Now | How many ads can I test?
Ad Now on Kantar Marketplace allows you to test 3 ads.  No more, no less.
Tue, 28 Jul, 2020 at 8:50 PM
Ad Now | What sample size is needed?
The sample size needed per ad is 225 total; each ad is seen by 150 respondents.  
Tue, 28 Jul, 2020 at 8:51 PM
Ad Now | What will the survey results output look like?
Ad Now through Marketplace will deliver results via an online dashboard. Basic PowerPoint and Excel outputs are also available.
Thu, 20 Aug, 2020 at 4:33 PM
Ad Now | How long does it take to get my results?
Typically results are ready in five days enabling quick decision making.
Tue, 28 Jul, 2020 at 8:25 PM
Ad Now | How can I access my results?
Results are delivered in an online dashboard.  You can look at an overview of how the ad performed.
Thu, 20 Aug, 2020 at 3:58 PM
Ad Now | Can I add custom questions?
The core questionnaire includes flexibility for adding up to three custom questions as well as a choice of engagement, association or predisposition.
Thu, 20 Aug, 2020 at 3:58 PM
Ad Now | What norms are available?
Ad Now uses Link norms (CAWI/DA) for Link-style questions, and tracking norms for tracking-related questions, as appropriate.  If no norms are available, ...
Wed, 5 Aug, 2020 at 2:42 PM