What norms are available? | BrandCampaign : Kantar Marketplace

What norms are available? | BrandCampaign Print

Modified on: Mon, 15 Jul, 2024 at 6:31 AM

BrandCampaign uses LINK norms (CAWI/DA) for LINK-style questions, and tracking norms for tracking-related questions, as appropriate.

If no norms are available, then colour-coding in the dashboard will not be provided.
Where norms are not available, ads can be compared to existing benchmark ads measured within the test if desired.

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