Your guide to getting started with IdeaEvaluate self-serve

Define your target audience (IR* to remain above 30%)

• Category buyers, gender and age range

Contact Kantar Marketplace Support in advance to setup your sample definition.

Prepare the following for your project:

• Sector (category type)
• Category (type)
• Sub-category
• The type of idea you would like to test (one type per project)
• The format you are testing 
• At least one imagery statement that can be used to describe your ideas
• Payment method (credits or invoice). Contact Kantar Marketplace Support in advance to purchase credits.

Upload a minimum 3/ maximum 24 ideas:

• Each idea can be a maximum file size of 30mb
• Each idea can be a JPG, JPEG, PNG or GIF file
• Max pixel resolution 1200 x 1200

Don’t forget to review your inputs before proceeding to launch!

Results are available in as few as 6 hours.

* Incidence Rate or Sample Penetration