Your getting started guide for PackEvaluate Screening self-serve


Define your target audience (IR* to remain above 30%)

  • Category buyers, gender and age range

Contact Kantar Marketplace Support in advance to setup your sample definition.


Prepare the following for your project:

  • Sector (category type)
  • Category (type)
  • Sub-category
  • At least one imagery statement that can be used to describe your packs
  • Payment method (credits, invoice or credit card). Contact Kantar Marketplace Support in advance to purchase credits.


Upload your packs:

  • Each pack can be a maximum file size of 30mb
  • Each pack can be a JPG, JPEG, PNG or GIF file
  • Each pack can be a maximum of 1200 x 1200 pixel resolution
  • Upload a minimum of 3 packs, maximum of 24 packs


Don’t forget to review your inputs before proceeding to launch!


Results are available in as few as 6 hours with PackEvaluate screening.


* Incidence Rate or Sample Penetration