Your guide to getting started with PackEvaluate self-serve

Define your target audience (IR* to remain above 30%)

• Category buyers, gender and age range

Contact Kantar Marketplace Support in advance to setup your sample definition.

Prepare the following for your project:

• Sector (category type)
• Category (type)
• Sub-category
• At least one imagery statement that can be used to describe your packs
• Payment method (credits or invoice). Contact Kantar Marketplace Support in advance to purchase credits.

Upload your packs:

• Each pack can be a maximum file size of 30mb
• Each pack can be a JPG, JPEG, PNG or GIF file

Don’t forget to review your inputs before proceeding to launch!

Results are available in as few as 6 hours with Pack screening.

* Incidence Rate or Sample Penetration