Identify ideas most likely to succeed

Idea testing helps you compare multiple ideas and identify those with the greatest potential before investing in further development. Through Kantar Marketplace's IdeaEvaluate solution, businesses can screen and prioritise ideas based on consumer feedback, enabling faster and more confident innovation decisions.

Not every idea will resonate equally with consumers. IdeaEvaluate helps you identify the strongest opportunities early in the innovation process, allowing you to focus your time, budget and resources on the ideas most likely to succeed. Ideas are ranked within a project, making it easy to see which opportunities perform best relative to one another.

Beyond identifying the strongest ideas, IdeaEvaluate provides diagnostic feedback to help you understand what is working well and where there is room for improvement. These insights can be used to refine and optimise ideas before progressing to the next stage of development.