Identify ideas most likely to succeed Idea testing helps you compare multiple ideas and identify those with the greatest potential before investing in f...

Test up to 24 ideas per project Ideas are ranked within each study (based on relative performance) to identify the most promising! 

Quickly shortlist and develop high-potential ideas IdeaEvaluate can be used when there are many ideas and the question is which one to begin with. It he...

An idea is the central thought or meaning expressed in a short sentence or phrase with no executional details The anatomy of an idea consists of: Focu...

Any type of idea, in multiple formats Any type of idea can be tested through IdeaEvaluate; however, it must be only an idea and not a well thought out c...

NeedScope is an additional module that can be added to the standard IdeaEvaluate study. It is used for segmenting/differentiating ideas, which can be used i...

Determined by number of ideas The sample size of your project will be determined by the number of ideas and the number of tasks that each respondent wil...

Image files, 1200 x 1200 pixels Any ideas to be tested should be in image format (JPG, JPEG, GIF, PNG) with a maximum size of 1200 x 1200px. Kantar can ...

Available in 45+numerous markets Visit our Idea Screening page to view the current list of markets in which IdeaEvaluate can be executed.

Results shared in an interactive dashboard The standard outputs from IdeaEvaluate can be classified into 2 parts:     1. Idea Hierarchy and incremen...